MY ROLE:
Brand name, Brand Design, Brand
Strategy, Campaign Concept
Development, Event Managment,
Art and Creative Direction, and
Illustrations.
FILMS CREDITS:
DIRECTOR: Altamash Jaleel
PRODUCER: Madhuri Joshi
AGENCY: MullenLowe Lintas (India)
BRAND:
ZEE Culture Quest
BRIEF:
To launch a new brand of 'literature festival' that breaks category norms & brings alive the cultural spirit of the nation, at a never-seen-before scale.
APPROACH:
It's not the square kilometres, or the size of the army, or even its political leaders that define a country. It's the art and culture of the land that truly defines a country.
We developed a brand identity that embodies our driving spirit and ethos while reflecting our ambition's size and scale. Utilising stencil style, we explored themes in arts, economics, history, spirituality, and society, all rooted in Indic thinking.
