MY ROLE:
Campaign Concept Development,
Visual Identity, Art and Creative
Direction.

FILMS CREDITS:
DIRECTOR: Arun Gopalan
DOP: Satchith Paulose
CGI & RETOUCHER ARTISTS:
Happy Finish & Craving Digital
AGENCY: MullenLowe Lintas

BRAND:

TATA Motors Altroz

BRIEF:

TATA Altroz makes its debut in the premium hatchback segment. The first car in India with factory-fitted customisation options. Customers will be able to select which features they want, and Tata Motors will build the vehicle based on the variant and features they select.

APPROACH:

Gold is considered valuable in India. So, with a focus on car colour and performance, we aim to set the Gold Standard in Safety, Design, Technology, Driving Dynamics, and Customer Delight.