MY ROLE:
Brand Design, Brand Strategy,
Campaign Concept Development,
Visual Identity, Art and Creative
Direction, and Illustrations.
FILMS CREDITS:
DIRECTOR: Suresh Triveni
DOP: Eeshit Narain
PRODUCTION HOUSE: Radhika (Sawhney) Production
MUSIC: Gaurav Chatterjee
AGENCY: MullenLowe Lintas
CELEBRITY: Virat Kohli
(Indian Cricket Team Captain)
BRAND:
Remit2India (Money Transfer)
BRIEF:
In the competitive Money Transfer category, dominated by established international players, we needed a unique differentiator to stand out while staying rooted in Indian identity.
APPROACH:
We focused on remitting money globally to India, using the universal location icon to symbolize India as the destination. The icon's sections represent different parts of the world sending money to India. The color scheme is distinctly Indian.
CAMPAIGN IDEA:
Many settle overseas to chase dreams and enjoy success, but India remains their true home, where their loved ones reside. For NRIs, sending money back is a promise of love, hope, and security. Remit2India offers instant transfers, great exchange rates, and deals, helping NRIs keep their promises to their families.
Hence, our brand idea: "Promises Come Home."
By targeting NRIs, we launched web campaigns across several platforms, along with YouTube TVCs and outdoor advertisements in the U.S., U.K., Australia & Canada.
