MY ROLE:
Campaign Concept Development,
Visual Identity, Art and Creative
Direction.

FILMS CREDITS:
DIRECTOR: Karina Taira
HAIR STYLIST: Stephan Bompas
AGENCY: MullenLowe Lintas
CELEBRITY: Virat Kohli
(Indian Cricket Team Captain)
& Ileana DCruz
(Bollywood Actress)

BRAND:

Clear Anti-Dandruff Shampoo

BRIEF:

In a world where it is almost too easy to blend in and go with the flow, CLEAR wants to empower men and women to stand out from the crowd and show the world their own unique point of view. To own their spotlight moments with the best version of themselves.

APPROACH:

CLEAR formulations are designed to give you unbeatable anti-dandruff performance, so you have the assurance of zero dandruff and scalp problems. Now every moment can be your spotlight moment because you have Nothing to Hide. Uninhibited Confidence. You Have Nothing to Hide.