MY ROLE:
Brand Design, Brand Strategy,
Campaign Concept Development,
Art and Creative Direction, and
Illustrations.
FILMS CREDITS:
AGENCY: Walker Agency (UK)
PHOTOGRAPHY: Double Exposure
Photographic Studio - Mark and Will
VIDEOGRAPHY: Thin Reel Media Ltd.
STYLING: Pip Silvers
BRAND:
Herbalife NightMode
BRIEF:
Introducing a campaign for Night Mode, a revolutionary product crafted to elevate sleep quality, emphasising anticipation and showcasing its premium quality and scientific advantages.
APPROACH:
Targeting health-conscious young adults aged 18-30 with hectic lifestyles, our campaign centers on natural remedies for stress and anxiety relief, aligning with their wellness priorities.
In today's fast-paced world, sleep problems have become increasingly prevalent due to factors such as stress and dietary habits. Night Mode tackles this issue head-on with its unique saffron extract, scientifically proven to enhance sleep quality within just 7 days.
We launched Night Mode at Herbalife's esteemed event, attended by 20,000, sparking intrigue with captivating activations. Our initiative effectively informed attendees of the product's benefits, emphasizing its capacity to elevate sleep quality and holistic well-being.
Crafted serene lifestyle images spotlighting the soothing benefits of our sleeping tea. By accentuating natural ingredients like chamomile and saffron extracts, we underscore how they promote restful sleep and relaxation.
By recognizing the widespread prevalence of untreated sleep disorders, we conducted extensive research, compiling compelling statistics to underscore the profound health impacts of poor sleep. Our educational initiative effectively raises awareness and stimulates vital discussions on this critical issue.
