MY ROLE:
Brand name, Brand Design, Brand
Strategy, Campaign Concept
Development, Event Managment,
Art and Creative Direction, and
Illustrations.
BRAND:
Mi-Minimal change maximum impact
BRIEF:
Our excessive access and usage of plastic is the biggest problem. The contrast between maximum consumption and the need for minimal impact is stark. Highlighting a minimalistic approach in all actions, from design to purchasing, can significantly reduce plastic waste and promote a healthier environment.
APPROACH:
By establishing a store where customers can select the exact number of ingredients needed for their meals, we encourage mindful purchasing.
Through an app, users can return unused food, which the store donates to charity. Additionally, we repurpose food and agricultural waste into biodegradable packaging, promoting sustainability through a circular economy.
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Progressive minimalists advocate consuming only what's needed, minimizing waste, and preserving nature. This approach promotes ecological and financial sustainability.
I created a circular, never-ending book that you can start reading from any point, symbolizing the balance of the circular economy. It conveys the message that whatever we take from nature should be returned without disrupting its balance.
