MY ROLE:
Brand Design, Brand Strategy,
Campaign Concept Development,
Visual Identity, Art and Creative
Direction.

FILMS CREDITS:
ILLUSTRATION: Lokesh Karekar
& Neha Kaul
PRODUCTION HOUSE: Corcoise
PHOTOGRAPHER: Amol Jadhav
AGENCY: MullenLowe Lintas
CELEBRITY: Mumbai Indians
Cricket Teams

BRAND:

Indian Premier League (Mumbai Indians Team)

BRIEF:

The IPL is thrilling, with high emotions and passionate Mumbai Indians fans. We want to own and sustain these feelings both on and off the field. Instead of focusing on a few stars, our goal is for the entire team to create buzz and dominate conversations from the auction onward, becoming the new way youth express themselves on social media.

APPROACH:

Introducing Mumbai Indian Player Emoticons. We will be the first IPL team to launch a player emotions pack. A collection inspired by our squad and the emotions they express on field. The collection will be available to download for one and all from the Mi page or on Reliance Jio phones.

Game on. Emotions on. Cricket Meri Jaan.